Legend

Legend Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Menards, Newegg, Amazon and Ace Hardware shows Legend — a brand operated by Legend Brands, a subsidiary of RPM International (NYSE: RPM) — generating 89.6% of its year-to-date revenue through menards.com alone. Newegg follows at a distant 5.0%, with Amazon at 2.4% and acehardware.com at 2.1%, underscoring how concentrated the brand's offline retail footprint remains. Revenue has climbed 41.2% over the tracked period, including a 6.9% month-over-month gain in the most recent month. At the same time, average selling price has fallen 24.8% to roughly $9.61, against a period average of $10.38, pointing to a shift in mix toward lower-priced items. That divergence between rising revenue and softening prices suggests volume-driven growth, particularly at Menards where fittings and valves priced between $4 and $30 dominate, in contrast to Newegg's higher-ticket assortment reaching beyond $1,200.