GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware and Home Depot from January 1 to July 31, 2026, Lawn Genie — a brand under The Toro Company (NYSE: TTC) — generates the bulk of its revenue from just two retail partners. Lowe's leads with a 53.4% revenue share, closely trailed by Ace Hardware at 45.2%, while Home Depot accounts for a marginal 1.4%. Revenue momentum has been strong, climbing 63.4% across the May–July tracking window, including an 81.5% month-over-month surge in the most recent period. Pricing has moved in tandem, with the average selling price rising 18.3% over the same stretch to $28.53, well above the $22.08 year-to-date average. That combination of accelerating sales and rising realized prices points to healthy demand rather than discount-driven volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Lawn Genie on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Lawn Genie.
BY REVENUE
Lawn Genie sells 12% online and 88% offline. Online runs through 2 channels; offline through 2. Online share has moved from 11% in Mar to 5% in Jul.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 3.7K ratings on 3 channels, Lawn Genie averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 3.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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