GRIPS CUSTOMERS & RESEARCH PARTNERS
Data from Grips Intelligence, covering in-store performance between January 1 and July 31, 2026 across the Best Buy and Amazon channels, shows Insignia — a brand owned by Best Buy Co., Inc. (NYSE: BBY) — carrying an average product price of $88.03 year to date. Best Buy remains the dominant sales channel at 67.1% of year-to-date revenue, with Amazon contributing the remaining 32.9%. Momentum has been strong in the most recent quarter, with revenue up 184.7% across the May–July 2026 tracking window and a 65.2% month-over-month gain in the latest period. Pricing has climbed alongside volume, with the average selling price rising 97.6% over the same stretch to $140.44, including a 34.5% month-over-month increase. Together, the parallel lift in both revenue and realized price points to a mix shift toward higher-ticket items rather than growth driven by discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 185% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 98% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insignia.
BY REVENUE
Insignia sells 33% online and 67% offline. Online runs through 1 channel; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.91M ratings on 2 channels, Insignia averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.91M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$610.27
Price
$13M
Revenue
$429.29
Price
$9.7M
Revenue
$492.85
Price
$5.1M
Revenue
$492.97
Price
$3.82M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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