GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking January 2026, Insignia generated 100% of its online revenue exclusively through Amazon, with an average product price of $180.36. The brand experienced a notable revenue decline of 24.1% month-over-month from December 2025 to January 2026, signaling a significant post-holiday slowdown. Looking at the broader three-month trend from November 2025 through January 2026, Insignia's revenue dropped 31.1% overall, accompanied by a 19.4% decrease in average product price over the same period. This sustained downward pricing trend suggests increased discounting pressure or a shift in product mix toward lower-priced items. Insignia's complete reliance on Amazon as its sole tracked retail channel makes its performance highly sensitive to marketplace dynamics and competitive positioning on that platform.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 31% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Insignia.
