GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Armor generated the majority of its revenue through Lowe's, which accounted for 73.2% of total revenue share between January and May 2026, followed by Ace Hardware at 15.6% and Home Depot at 7.3%. The brand's average product price during this period stood at $15.41, reflecting a 4.6% overall increase in average pricing. Revenue growth has been notably strong, climbing 78.6% over the tracked period, signaling accelerating consumer demand. With Amazon capturing just 3.9% of revenue share, Home Armor's sales remain heavily concentrated across traditional home improvement retailers. These insights highlight the brand's dominant brick-and-mortar retail positioning and upward sales momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 84% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Home Armor.
BY REVENUE
Home Armor sells 12% online and 88% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 2% in Jan to 13% in May.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 16K ratings on 4 retailers, Home Armor averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
