GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot from January 1 to July 31, 2026, HEAROS holds an average product price of $10.77. Amazon accounts for the majority of the brand's year-to-date revenue at 57.1%, while lowes.com contributes a substantial 37.7% and homedepot.com trails at just 5.2%. Revenue has softened modestly over the tracked window, declining 2.2% overall, though the most recent month showed a 4.6% month-over-month rebound. Pricing has drifted downward as well, with the average selling price falling 4.9% across the period to $10.45 in the latest month, despite a marginal 0.4% uptick month over month. The combination of a stabilizing revenue trend and a heavy dual-channel concentration between Amazon and Lowe's makes HEAROS a useful case study in how value-priced brands balance marketplace scale against big-box retail distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for HEAROS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for HEAROS.
BY REVENUE
HEAROS sells 62% online and 38% offline. Online runs through 2 channels; offline through 1. Online share has moved from 69% in Mar to 60% in Jul.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 163K ratings on 3 channels, HEAROS averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 163K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.62
Price
$115K
Revenue
$24.99
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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