GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Milwaukee generated an average product price of $178.64 across Home Depot, Amazon, and Ace Hardware from January to May 2026. Home Depot dominated Milwaukee's retail distribution, commanding a significant 80.2% revenue share, followed by Amazon at 11.7% and Ace Hardware at 7.7%. The brand experienced steady momentum during the tracked period, with revenue growing 3.1% overall and average prices climbing 5.1%, suggesting strong consumer demand and pricing power. Milwaukee's top-selling products at Home Depot skewed heavily toward high-value battery multi-packs, with its REDLITHIUM FORGE XC 8.0 Ah Battery Packs ranging from $449 to $2,099, indicating robust demand from professional buyers purchasing in bulk. This concentration of revenue at a single dominant retailer, combined with rising prices and consistent growth, positions Milwaukee as a brand with significant leverage in the power tool retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Milwaukee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milwaukee.
BY REVENUE
Milwaukee sells 92% online and 8% offline. Online runs through 2 retailers; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 44M ratings on 3 retailers, Milwaukee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$299.00
Price
$1.28M
Revenue
