GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Gracious Living demonstrated strong momentum with revenue growing 98.8% over the tracked period. Menards emerged as the brand's dominant retail partner, commanding 40.6% of total revenue share, followed by Lowe's at 21.6% and Home Depot and Ace Hardware nearly tied at approximately 14% each. Amazon accounted for the smallest portion at just 10.2%, indicating that Gracious Living's strength is firmly rooted in home improvement retail channels. The brand maintained an accessible average product price of $27.43, positioning it competitively within its category. Notably, the most recent month saw a significant 45.7% month-over-month revenue increase, signaling accelerating demand heading into the summer season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 101% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 39% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Gracious Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gracious Living.
BY REVENUE
Gracious Living sells 46% online and 54% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 70% in Jan to 25% in May.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 235K ratings on 5 retailers, Gracious Living averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 235K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
TO GRACIOUS LIVING
