Gracious Living

Gracious Living Market Overview

Grips Intelligence in-store data tracked across menards.com, lowes.com, acehardware.com, homedepot.com and Amazon from January 1 to July 31, 2026 shows Gracious Living, a privately held brand, generating the majority of its revenue through a single retail partner. Menards accounts for 52.5% of year-to-date revenue, more than double Lowe's at 20.1%, with Ace Hardware (10.9%), Home Depot (9.5%) and Amazon (7.0%) splitting the remainder. Revenue momentum has weakened notably in recent months, falling 39.0% month over month and 42.6% across the May-to-July window. Pricing has moved in the opposite direction, with the average selling price rising 9.5% month over month to $24.46 and 18.8% over the same three-month period. Against a brand-wide average product price of $24.17, that upward price trajectory suggests a mix shift toward higher-ticket items even as overall sell-through contracts.