GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rubbermaid generated an average product price of $37.30 across six major retailers tracked from January to May 2026. Amazon dominated Rubbermaid's revenue share at 69.1%, far outpacing the next closest retailer, Ace Hardware, at just 9.2%. The brand experienced solid momentum during the period, with overall revenue growing 5.1% while average prices climbed 7.7%, suggesting strengthening demand even amid rising price points. Notably, Newegg captured 6.7% of Rubbermaid's revenue share, edging out traditional home improvement giants like Lowe's (5.5%) and Home Depot (4.2%). This pricing and distribution data highlights Rubbermaid's heavy reliance on Amazon as its primary sales channel, a key consideration for competitive benchmarking in the category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rubbermaid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rubbermaid.
BY REVENUE
Rubbermaid sells 82% online and 18% offline. Online runs through 4 retailers; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 18M ratings on 6 retailers, Rubbermaid averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.70
Price
$502K
Revenue
$40.60
Price
$203K
Revenue
