GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, IRIS maintains a strong market presence with Amazon commanding a dominant 76.1% share of the brand's total revenue. Home Depot follows as the second-largest channel at 14.8%, with Lowe's contributing 6.3%, while Ace Hardware and Office Depot round out the remaining share. The brand's average product price sits at $36.95, though pricing has seen a modest 1.9% decline over the tracked period from March to May 2026. Revenue has also trended downward, dropping 6.7% during the same timeframe, signaling potential softening demand or increased competitive pressure. These insights suggest that while IRIS continues to rely heavily on Amazon as its primary sales driver, diversification across home improvement and office supply retailers remains a key part of its distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for IRIS on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for IRIS.
BY REVIEW COUNT
Across 23M ratings on 5 retailers, IRIS averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.54
Price
$1.78M
Revenue
$23.99
Price
$805K
Revenue
$69.99
Price
$779K
Revenue
$49.99
Price
$666K
Revenue
