GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Whitmor generated an average product price of $21.54 across four major retailers—Amazon, Menards, Ace Hardware, and Lowe's—between January and May 2026. Amazon dominated Whitmor's revenue share at 67.6%, making it by far the brand's largest sales channel. Menards captured the second-largest share at 22.9%, while Ace Hardware and Lowe's accounted for a combined 8.8% of revenue. Notably, Whitmor's average price rose 8.7% over the tracked period, signaling a meaningful upward pricing trend. These insights position Whitmor as a brand with a highly Amazon-concentrated distribution strategy and strengthening price positioning in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Whitmor.
BY REVENUE
Whitmor sells 71% online and 29% offline. Online runs through 3 retailers; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 5.2M ratings on 4 retailers, Whitmor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
