GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 through July 31, 2026 across Amazon, Best Buy, Newegg, and homedepot.com, GoPro — operated by founder-led GoPro, Inc. (NASDAQ: GPRO) — carries an average product price of $224.48. Distribution is heavily concentrated, with Amazon accounting for 90.3% of year-to-date revenue, followed by Best Buy at 5.2%, Newegg at 2.3%, and homedepot.com at 2.2%. Momentum turned positive over the May–July window, where revenue climbed 24.2% overall and rose 17.8% in the most recent month tracked. Average price also firmed 6.0% across the same stretch, settling at $232.27 after a slight 0.8% month-over-month dip. Taken together, the Grips Intelligence figures point to a brand growing volume and realized price simultaneously, while remaining highly dependent on a single dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoPro.
BY REVENUE
GoPro sells 95% online and 5% offline. Online runs through 3 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 568K ratings on 4 channels, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 568K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$433.45
Price
$59K
Revenue
$864.18
Price
$34K
Revenue
$425.89
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
