GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GoPro generated an average product price of $224.40 across tracked retailers between January and May 2026. Amazon dominated GoPro's revenue share at 91.0%, followed by Best Buy at 5.7%, Newegg at 2.0%, and Home Depot at 1.2%. The HERO13 Black remains the flagship product across retailers, with bundle pricing on Amazon ranging from approximately $383 to $511, while Newegg bundles commanded significantly higher prices reaching up to $853. Despite Amazon's overwhelming revenue dominance, GoPro's overall revenue experienced a 3.4% decline over the tracked period, signaling potential softening demand. These insights highlight GoPro's heavy reliance on a single retail channel and the pricing variability across its distribution network.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GoPro.
BY REVENUE
GoPro sells 94% online and 6% offline. Online runs through 3 retailers; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 563K ratings on 4 retailers, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 563K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$410.43
Price
$3.4M
Revenue
$425.93
Price
$3.4M
Revenue
$382.57
Price
$3.34M
Revenue
$511.12
Price
$1.91M
Revenue
