GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, GoPro (NASDAQ: GPRO) posted 7.3% in-store revenue growth over the January 1 to June 30, 2026 period across the four channels tracked—Amazon, Best Buy, Newegg, and homedepot.com—with the most recent month up 5.5% versus the prior month. Amazon overwhelmingly dominates the retail mix, capturing 89.3% of revenue share, far ahead of Best Buy at 6.4%, Newegg at 2.5%, and homedepot.com at 1.7%. Pricing power has strengthened alongside volume, with the average price rising 7.7% since the start of the period to $234.22 in the latest month, above the $223.22 period-wide average. This combination of rising revenue and rising average price signals healthy demand momentum heading into the second half of the year. Together, these Grips Intelligence datapoints point to a heavily Amazon-concentrated channel strategy underpinned by improving price realization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoPro.
BY REVENUE
GoPro sells 94% online and 6% offline. Online runs through 3 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 559K ratings on 4 channels, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 559K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$417.27
Price
$40K
Revenue
$861.46
Price
$37K
Revenue
$430.71
Price
$35K
Revenue
$415.85
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
