According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, menards.com and acehardware.com, Goodnature — a name used by two independent private companies — recorded an average product price of $48.32. Amazon dominates the brand's distribution with 64.1% of year-to-date revenue, while menards.com contributes a substantial 28.6% and acehardware.com trails at 7.2%. Momentum has weakened over the May–July 2026 timeseries window, with revenue down 23.5% overall and falling 14.8% in the most recent month alone. Pricing has softened alongside volumes, as the average selling price slipped to $39.20, a 9.1% month-over-month decline and 4.9% drop across the period. The combination of falling revenue and discounting suggests promotional pressure rather than demand-led growth, leaving the retailer mix heavily reliant on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Goodnature on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goodnature.
BY REVENUE
Goodnature sells 64% online and 36% offline. Online runs through 1 channel; offline through 2. Online share has moved from 21% in Mar to 48% in Jul.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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