Geocel

Geocel Market Overview

According to Grips Intelligence in-store data tracked across Menards, Amazon, Lowe's, and Ace Hardware from January 1 to July 31, 2026, Geocel — a brand under The Sherwin-Williams Company (NYSE: SHW) — has built a distribution footprint heavily concentrated in home improvement retail. Menards accounts for the majority of the brand's revenue at 52.4% share, followed by Amazon at 31.4%, with Lowe's (12.2%) and Ace Hardware (4.0%) rounding out the mix. Revenue momentum has been strong, growing 28.0% over the tracked trend period and rising a further 5.0% in the most recent month. Average product price sits at $12.08, having eased 2.5% across the period and dipping 4.2% month-over-month to $12.04. The combination of expanding revenue against modest price softening suggests unit volume, rather than pricing, is driving Geocel's recent growth.