GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Amazon, Menards, Ace Hardware and Home Depot shows Frost King, a brand of family-owned Thermwell Products Co., holding an average product price of $9.21. Lowe's accounts for the largest slice of year-to-date revenue at 45.9%, followed by Amazon at 19.5% and Menards at 17.8%, while Home Depot trails at 5.8%. Monthly revenue climbed 12.7% versus the prior month, though the overall trend is down 9.4% across the tracked period. Average price has softened 4.0% over the same stretch, even as the most recent month ticked up 1.3% to $9.29. The combination of a rebounding month against a declining baseline and gradual price erosion points to a brand leaning on retail scale rather than pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frost King.
BY REVENUE
Frost King sells 35% online and 65% offline. Online runs through 3 channels; offline through 3.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 1.71M ratings on 5 channels, Frost King averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.71M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.45
Price
$139K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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