GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 and tracking Amazon, Menards, Lowe's, Ace Hardware, and Home Depot, Hercules generated nearly half of its revenue through Amazon at a 48.6% share, followed by menards.com at 19.1% and lowes.com at 17.6%, while homedepot.com contributed just 4.4%. The brand carried an average product price of $13.03 across the period, though pricing softened over the second quarter, with the average dipping to $12.63 in June and declining 1.6% overall since the start of the quarter. Revenue also trended downward, falling 6.8% month-over-month in June and dropping 5.3% across the quarter. Together, these figures point to a period of modest but consistent contraction in both revenue and pricing for Hercules across its in-store channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hercules.
BY REVENUE
Hercules sells 58% online and 42% offline. Online runs through 3 channels; offline through 3.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 657K ratings on 5 channels, Hercules averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 657K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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