GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Blue Monster generated the largest share of its revenue through menards.com at 48.1%, followed by lowes.com at 33.6%, making these two retailers responsible for over 80% of the brand's total revenue from January to May 2026 across five tracked retailers. The brand's average product price during this period stood at $5.92, reflecting a competitive price point within its category. Notably, acehardware.com captured 8.9% of revenue share, edging out homedepot.com at 6.8%, while Amazon trailed significantly at just 2.6%. Blue Monster's revenue experienced a 10.4% decline over the March to May 2026 period, accompanied by a 5.8% decrease in average price, suggesting potential promotional activity or shifting demand. These trends indicate that while Blue Monster maintains a strong presence in traditional home improvement channels, the brand faces downward pressure on both revenue and pricing heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blue Monster.
BY REVENUE
Blue Monster sells 10% online and 90% offline. Online runs through 3 retailers; offline through 3.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 16K ratings on 5 retailers, Blue Monster averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
