GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Superior Tool demonstrates a highly concentrated retail distribution, with Ace Hardware commanding an overwhelming 88.7% of the brand's revenue share across tracked retailers including Lowe's, Menards, Amazon, and Home Depot. The brand maintains an accessible average product price of $19.51, positioning it competitively within its category. Despite this strong retail footprint at Ace Hardware, Superior Tool experienced a notable 15.7% decline in overall revenue during the tracked period. Lowe's and Menards follow distantly as the second and third largest channels, holding just 4.7% and 3.8% revenue share respectively, while Amazon and Home Depot together account for less than 3% of total sales. This heavy reliance on a single retailer presents both a strength in partnership depth and a potential vulnerability in Superior Tool's market strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Superior Tool on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Superior Tool.
BY REVIEW COUNT
Across 57K ratings on 5 retailers, Superior Tool averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
