FloorHeat

FloorHeat Market Overview

FloorHeat's in-store performance from January 1 to July 31, 2026, tracked by Grips Intelligence across Lowe's and Home Depot, shows a brand split almost perfectly between its two retail channels, with lowes.com accounting for 50.1% of year-to-date revenue and homedepot.com close behind at 49.6%. That balance is unusual, as most brands of this scale skew heavily toward a single big-box partner. Revenue momentum, however, has weakened materially, falling 37.4% month over month and 39.5% across the May-to-July window. Pricing moved in the opposite direction, with the average selling price climbing 20.8% in the latest month to $539.53 and more than doubling, up 105.9%, over the same period, well above the $74.72 average product price. The divergence between rising prices and falling revenue suggests a shifting product mix toward higher-ticket items rather than broad-based demand growth.