GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, lowes.com, Amazon and acehardware.com from January 1 to July 31, 2026 shows Flex Drain — a brand under OmniMax International, owned by Gibraltar Industries (NASDAQ: ROCK) — concentrating nearly all of its revenue in two retailers, with Menards at 46.0% and Lowe's at 45.4% of year-to-date sales. Amazon and Ace Hardware each contribute just 4.3%, leaving the brand heavily dependent on a duopoly of home-improvement chains. Revenue softened over the measured window, falling 14.4% overall and dropping 17.1% in the most recent month versus the prior one. Average selling price moved in the opposite direction, rising 4.6% across the period to $9.27 in the latest month, above the $8.91 period average. That divergence between firming prices and shrinking revenue points to volume declines rather than discounting as the driver of the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Flex Drain on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flex Drain.
BY REVENUE
Flex Drain sells 8% online and 92% offline. Online runs through 2 channels; offline through 3.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 47K ratings on 4 channels, Flex Drain averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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