Fisher

Fisher Market Overview

According to in-store data from Grips Intelligence, Fisher generated the majority of its revenue through Amazon, which accounted for 63.4% of total revenue share between January and April 2026, followed by Menards.com at 34.3% and Office Depot at 1.4%. The brand's average product price during this period stood at $10.53, though pricing showed a downward trend with a 4.0% decrease over the tracked months. Despite the price decline, Fisher demonstrated positive momentum with overall revenue growing 6.4% across the reporting period. Amazon's top-selling Fisher products were priced significantly higher than those on Menards, with Amazon's leading items averaging between $17 and $23 compared to Menards' range of $3 to $14. This pricing disparity across retailers suggests Fisher employs a diversified distribution strategy, leveraging premium product offerings on Amazon while maintaining value-oriented options on Menards.