Filter-Monster

Filter-Monster Market Overview

Grips Intelligence in-store data tracked across Lowe's and Menards from January 1 through July 31, 2026 shows Filter-Monster, a brand of privately held LivePure, LLC, concentrating the bulk of its retail footprint at a single partner, with lowes.com accounting for 71.1% of year-to-date revenue versus 28.9% at menards.com. Momentum has been sharp in the most recent stretch, with revenue up 56.5% month over month and 52.2% higher since the start of the May-to-July tracking window. Pricing has moved in the same direction, with the average selling price climbing 10.9% in the latest month to $29.40 and 21.6% overall across the period. That leaves the blended average product price at $28.30, suggesting gains are being driven by mix and pricing power rather than discount-led volume alone. Assortment at Lowe's spans a wide range, from a $12.99 accessory to bundles priced as high as $89.99, giving the brand room to trade shoppers up.