Eton

Eton Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com and homedepot.com shows Eton, a brand of privately held Eton AB, concentrating the vast majority of its measured sales in a single outlet. Amazon alone accounted for 85.3% of year-to-date revenue, with acehardware.com a distant second at 9.1% and Lowe's and Home Depot together contributing just 5.5%. The brand's average product price across the full period landed at $52.71, though the most recent month registered a far higher $115.66, a 42.5% month-over-month jump and a 169.2% increase over the timeseries window beginning in May. That pricing shift coincided with sharp volume weakness, as revenue fell 67.9% versus the prior month and 77.5% across the three-month trend period. The combination of rising average prices and falling revenue suggests a narrowing assortment mix rather than broad-based demand growth in Eton's tracked retail footprint.