GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, acehardware.com, and menards.com, Zippo's revenue grew 7.3% over the tracked period. Amazon dominates the brand's measured sales mix at 88.8% of revenue, leaving acehardware.com at 8.8% and menards.com at just 1.4%. The average product price across tracked channels sits at $11.13, having climbed 6.5% over the period to a recent monthly reading of $11.68. That pricing momentum came alongside a modest 1.6% month-over-month revenue dip in the latest period, suggesting growth has been driven more by price than volume. With such heavy concentration in a single channel, Zippo's near-term trajectory remains closely tied to Amazon performance, while the hardware retail channels represent the clearest runway for diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zippo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zippo.
BY REVENUE
Zippo sells 89% online and 11% offline. Online runs through 1 channel; offline through 2. Online share has moved from 7% in Apr to 91% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 2.06M ratings on 3 channels, Zippo averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 2.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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