GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, and menards.com from January 1 to July 31, 2026 shows Zippo maintaining an average product price of $11.29. Amazon dominates the brand's channel mix at 89.4% of year-to-date revenue, leaving acehardware.com at 8.5% and menards.com at just 1.4%. Revenue momentum has been positive in the most recent window, rising 8.1% month over month and 6.9% overall between May and July 2026. Pricing has climbed alongside volume, with the average selling price reaching $11.52, up 5.0% month over month and 7.9% across the same three-month period. Top-selling items span a wide price range, from roughly $7 fuel refills to a $26.95 all-in-one kit, indicating that growth is being driven by both low-ticket consumables and higher-priced sets.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Zippo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zippo.
BY REVENUE
Zippo sells 90% online and 10% offline. Online runs through 1 channel; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 2.86M ratings on 3 channels, Zippo averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 2.86M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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