GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Zippo generated the vast majority of its tracked revenue through Amazon, which accounted for 92.4% of revenue share between January and April 2026, followed by acehardware.com at 6.4% and menards.com at 1.1%. The brand's average product price during this period stood at $12.64, reflecting a 12.3% overall decline in average pricing. Zippo's revenue trend showed a notable 28.0% drop over the tracked period, with a 14.5% month-over-month decline in the most recent month. Among its top-performing products on Amazon, the Zippo All-in-One Kit Windproof Lighter commanded the highest average price at approximately $26.78, while the Zippo Butane Fuel was the most accessible entry point at $7.02. These insights highlight shifting pricing dynamics and heavy retail concentration for the brand during early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Zippo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zippo.
BY REVENUE
