GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, and Ace Hardware from January 1 to July 31, 2026 shows Ironclad, a brand owned by Brighton-Best International (TPEx: 8415), operating with a heavily concentrated retail footprint. Amazon accounts for 87.7% of year-to-date revenue, leaving lowes.com at 8.9% and acehardware.com at just 2.6%. Momentum has softened over the May–July window, with revenue down 38.3% across the tracked period and a 17.2% month-over-month decline in the most recent month. Pricing has held comparatively steady, averaging $21.77 year to date and slipping only 2.2% over the timeseries to $20.45. That combination of steep revenue contraction against stable average pricing points to volume, not discounting, as the primary pressure on Ironclad's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ironclad on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ironclad.
BY REVIEW COUNT
Across 617K ratings on 3 channels, Ironclad averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 617K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$65.34
Price
$11K
Revenue
$73.77
Price
$7.2K
Revenue
$73.77
Price
$6.2K
Revenue
$44.38
Price
$2.22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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