Sensor Brite

Sensor Brite Market Overview

Grips Intelligence in-store data tracked across acehardware.com, homedepot.com, Amazon and menards.com from January 1 to July 31, 2026 shows Sensor Brite, a brand owned by New Jersey-based Ontel Products Corporation, operating at an average product price of $15.60. Distribution is heavily concentrated, with acehardware.com accounting for 71.0% of year-to-date revenue and homedepot.com contributing a further 23.4%, leaving Amazon (4.3%) and menards.com (1.3%) as marginal contributors. Pricing has trended upward over the observed window, rising 5.0% overall to $16.35 in the most recent month, a 3.3% month-over-month increase. Revenue has been more volatile, growing 21.9% across the May–July timeseries period despite a 33.0% month-over-month decline in the latest month. The combination of firming prices and uneven monthly revenue suggests demand remains sensitive to retailer-level promotional cycles, particularly given the brand's reliance on two hardware chains for more than 94% of sales.