GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Etekcity concentrating virtually all of its measured revenue in a single channel, with Amazon accounting for 99.8% of year-to-date sales. The brand's average product price sits at $23.90 across the period, positioning it firmly in the accessible mid-tier range. Momentum has been positive in the most recent quarter, with revenue up 8.8% month over month and 2.9% overall since May 2026. Pricing has also firmed, climbing 4.6% in the latest month to $24.92 and 4.0% across the three-month window, suggesting the growth is not purely discount-driven. Etekcity, one of the core brands owned by Vesync Co., Ltd. (HKG: 2148), sees its top-selling items led by a smart body composition scale at a $22.27 average price, followed by a $20.44 digital bathroom scale and a $13.99 kitchen scale.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Etekcity on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Etekcity.
BY REVIEW COUNT
Across 6.1M ratings on 1 channel, Etekcity averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.27
Price
$6.6M
Revenue
$20.44
Price
$6M
Revenue
$13.99
Price
$4.33M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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