GRIPS CUSTOMERS & RESEARCH PARTNERS
BEHR, a brand under Masco Corporation (NYSE: MAS), generated 100% of its tracked revenue through Home Depot between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. The brand's average product price sat at $124.92 across the period, though pricing climbed 7.9% over the May-July window to reach $138.40 in the most recent month. That upward price movement coincided with softening sales, as revenue declined 16.0% month-over-month and fell 8.0% across the three-month trend. Top-selling items skew toward large-format 5-gallon offerings priced between $199 and $368, indicating meaningful exposure to higher-ticket purchases. The combination of rising average prices and contracting revenue suggests volume pressure rather than demand-driven growth in BEHR's single-channel footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BEHR.
BY REVIEW COUNT
Across 3.65B ratings on 1 channel, BEHR averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 3.65B ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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