BEHR

BEHR Market Overview

BEHR, a brand owned by Masco Corporation (NYSE: MAS), generated all of its tracked revenue through a single retail channel, homedepot.com, between January 1 and August 31, 2026, according to in-store data from Grips Intelligence. The brand's average product price stood at $127.48 across the period, with monthly average pricing reaching $132.62 before easing 4.2% month over month. Revenue declined 4.8% versus the prior month and fell 20.0% across the June–August timeseries window, pointing to softening momentum despite a 3.2% overall increase in average price. That combination of rising prices and falling revenue suggests volume pressure rather than a pricing problem. Top-selling items skew heavily toward 5-gallon formats priced between $199 and $368, indicating a portfolio anchored in higher-ticket, bulk purchases.