GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, BEHR maintains an exclusive retail partnership with Home Depot, capturing 100% of its revenue share through homedepot.com. The brand demonstrated strong momentum during this period, with revenue surging 63.4% from February to April 2026. BEHR's average product price also climbed 16.6% over the same timeframe, reaching $120.89 by the end of the period. The overall average product price for BEHR sits at $112.32, with top-selling SKUs ranging from approximately $78 to $368. This concentrated single-retailer strategy and upward pricing trend suggest robust demand and strong positioning within the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 63% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 17% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BEHR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for BEHR.
BY REVENUE
$368.00
Price
$1.84M
Revenue
$233.00
Price
$1.16M
Revenue
$199.53
Price
$798K
Revenue