GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Amazon, and Home Depot, Kilz demonstrates a heavily concentrated retail footprint, with Ace Hardware commanding a dominant 82.7% share of the brand's revenue. Amazon and Home Depot account for a comparatively modest 9.5% and 7.2% respectively, suggesting limited distribution diversification across major home improvement retailers. The brand's average product price sits at $25.13, though pricing has trended upward with a 16.8% increase over the tracked period. Despite this pricing momentum, Kilz has experienced a 7.2% decline in overall revenue, indicating that higher price points may be impacting purchase volume across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kilz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kilz.
BY REVENUE
Kilz sells 17% online and 83% offline. Online runs through 3 retailers; offline through 1.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 550K ratings on 3 retailers, Kilz averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 550K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.28
Price
$95K
Revenue
$36.48
Price
$41K
Revenue
