GRIPS CUSTOMERS & RESEARCH PARTNERS
ENCORE, a brand under privately held UK company MPM Products Ltd, generated the majority of its measured sales through a concentrated retail footprint between January 1 and July 31, 2026, according to in-store data from Grips Intelligence tracking menards.com, homedepot.com, lowes.com, and Amazon. Menards accounted for 62.8% of year-to-date revenue share, well ahead of Home Depot at 18.4% and Lowe's at 16.3%, while Amazon contributed just 1.3%. The average product price sat at $3.84 across the period, though pricing softened notably in the most recent months. Grips Intelligence data shows the average price fell 16.3% month-over-month to $3.62 and declined 14.8% over the May 1 to July 31 window. Revenue followed a similar trajectory, slipping 11.0% versus the prior month and 23.5% across the three-month timeseries period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ENCORE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ENCORE.
BY REVENUE
ENCORE sells 29% online and 71% offline. Online runs through 4 channels; offline through 3. Online share has moved from 21% in Mar to 21% in Jul.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 27K ratings on 4 channels, ENCORE averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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