GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ENCORE generated an average product price of $3.54 across five major retailers tracked from January to April 2026. Menards.com dominated as the brand's primary retail channel, commanding a significant 72.6% share of total revenue. The brand experienced strong momentum during this period, with overall revenue growing an impressive 46.5%, while average pricing also climbed 13.6%, suggesting both increased demand and pricing power. Lowes.com and HomeDepot.com followed as secondary channels, holding 12.7% and 11.5% revenue share respectively, with Amazon and Office Depot contributing smaller portions. ENCORE's concentrated retail distribution strategy, with nearly three-quarters of revenue flowing through a single retailer, presents both a strength in channel partnership and a potential diversification opportunity.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 46% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for ENCORE on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for ENCORE.
