GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked between January 1 and August 31, 2026 across Amazon, Lowe's and Best Buy shows Edifier — the flagship brand of Shenzhen Edifier Technology Co., Ltd. (SZSE: 002351) — generating 96.3% of its revenue through Amazon alone, leaving Lowe's at 1.5% and Best Buy at 1.3%. That heavy concentration underpins overall revenue growth of 21.7% over the tracked period, despite a modest 2.1% month-over-month dip in the most recent month. Pricing has held remarkably steady, with an average product price of $169.63 year-to-date and a latest monthly figure of $171.47, down just 0.9% overall. The assortment clusters tightly in the $140–$200 band, from the $149.99 R1280T bookshelf pair to the $199.99 M60 and T5s lines. Together, the figures point to a brand scaling volume through a single dominant marketplace rather than trading on discounts or broad multi-retailer distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Edifier on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Edifier.
BY REVIEW COUNT
Across 571K ratings on 3 channels, Edifier averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 571K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$140.37
Price
$29K
Revenue
$141.48
Price
$13K
Revenue
$192.49
Price
$9.2K
Revenue
$142.49
Price
$6.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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