Edifier

Edifier Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy, lowes.com and homedepot.com between January 1 and July 31, 2026, Edifier — the flagship brand of Shenzhen Edifier Technology Co., Ltd. (SZSE: 002351) — has posted 20.5% revenue growth over the measured period. Amazon dominates the brand's footprint at 96.2% of year-to-date revenue, leaving Best Buy (1.4%), lowes.com (1.4%) and homedepot.com (1.1%) as marginal contributors. Momentum accelerated most recently, with revenue up 24.2% month over month in the May–July window. Pricing has held remarkably stable, with the average price at $168.20 year to date and $170.55 in the latest month, up just 1.4% overall despite a 1.6% monthly dip. That combination of double-digit revenue expansion and flat average pricing suggests growth is being driven by unit volume rather than price inflation, though the near-total Amazon concentration leaves the brand exposed to a single channel.