GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and acehardware.com from January 1 to July 31, 2026 shows EcoPure — a brand tied to EcoWater Systems under Berkshire Hathaway (NYSE: BRK.B) — generating the bulk of its revenue from a single retail destination. Amazon accounts for 79.9% of year-to-date revenue, with menards.com contributing 15.6% and acehardware.com just 3.9%, leaving the brand heavily concentrated in one channel. Revenue rose 15.7% month over month in the most recent period tracked and is up 3.7% across the May–July timeseries window. Pricing has moved in the opposite direction, with the average selling price slipping 2.8% month over month to $30.12 and down 1.6% overall, against a period average of $31.46. Taken together, the Grips Intelligence figures point to volume-led growth achieved alongside modest price erosion, a dynamic worth monitoring as the brand's smaller retail channels remain underdeveloped.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for EcoPure on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EcoPure.
BY REVENUE
EcoPure sells 81% online and 19% offline. Online runs through 1 channel; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 65K ratings on 3 channels, EcoPure averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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