GRIPS CUSTOMERS & RESEARCH PARTNERS
ECO FLO, a family-owned brand under Ashland Water Group, generated the bulk of its measured sales through Lowe's, which accounted for 67.5% of year-to-date revenue, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across lowes.com, homedepot.com and acehardware.com. Home Depot followed at 30.1% share, while Ace Hardware contributed a comparatively marginal 2.4%, underscoring how concentrated the brand's retail footprint remains within the two largest home improvement chains. Revenue momentum has been strong, more than doubling with 109.6% growth over the tracked period, alongside a modest 0.4% month-over-month gain in the most recent reading. Pricing has held broadly firm, with the average product price at $156.72 and up 3.0% overall, despite a 5.9% monthly dip to $165.13. Together, these figures point to a brand scaling volume rapidly without sacrificing price positioning, though its dependence on a single dominant retailer is a structural risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 110% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ECO FLO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ECO FLO.
BY REVIEW COUNT
Across 3.74K ratings on 3 channels, ECO FLO averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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