According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Amazon, Menards, and Ace Hardware, EasyFlex generated more than half of its year-to-date revenue through lowes.com at a 52.9% share. Amazon followed at 24.5%, with menards.com contributing 18.1% and acehardware.com trailing at 4.2%, indicating a concentrated distribution footprint across two dominant accounts. Revenue trended sharply lower over the May–July window, falling 32.3% month-over-month and 44.4% across the full three-month period. Pricing moved in the opposite direction, with the average selling price climbing 9.3% over the same stretch to $25.01, up 3.6% versus the prior month. That figure sits notably above the $22.10 year-to-date average product price, suggesting a mix shift toward higher-ticket items even as unit demand softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EasyFlex.
BY REVENUE
EasyFlex sells 27% online and 73% offline. Online runs through 2 channels; offline through 3. Online share has moved from 18% in Mar to 40% in Jul.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 554K ratings on 4 channels, EasyFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 554K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$156.45
Price
$375K
Revenue
$23.23
Price
$167K
Revenue
$22.60
Price
$122K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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