GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, EasyFlex generated the majority of its revenue through Lowes.com, which accounted for 59.5% of total revenue share between January and May 2026, followed by Amazon at 18.7% and Menards.com at 16.6%. The brand's average product price stood at $20.20 across tracked retailers including Lowes.com, Amazon, Menards.com, and Acehardware.com. Notably, EasyFlex experienced significant revenue growth of 140.8% over the tracked period, signaling strong upward momentum. Average pricing also trended upward, rising 24.1% overall, with the most recent month showing a 13.2% increase alone. These trends suggest EasyFlex is gaining considerable traction across major home improvement retailers in 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 142% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for EasyFlex.
BY REVENUE
EasyFlex sells 22% online and 78% offline. Online runs through 3 retailers; offline through 3.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 506K ratings on 4 retailers, EasyFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 506K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$141.00
Price
$178K
Revenue
$23.83
Price
$70K
Revenue
