GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, Optimal maintains an average product price of $127.60. Home Depot dominates as Optimal's leading retail channel, commanding 55.5% of the brand's total revenue share, followed by Lowe's at 30.9% and Amazon at a distant 13.6%. Notably, Optimal experienced a significant revenue decline of 51.1% over the tracked period, signaling potential challenges in market demand or distribution. The brand's average price also saw a substantial decrease of 31.8%, suggesting possible promotional activity or shifts in product mix. These trends indicate that Optimal may be navigating a transitional phase across its key retail partners heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 51% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Optimal.
BY REVIEW COUNT
Across 8.1K ratings on 3 retailers, Optimal averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 8.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
