GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to August 31, 2026 shows Durable's revenue slipping 3.6% over the measured period, including a 1.1% month-over-month decline in the most recent month. Amazon dominates the brand's channel mix at 89.0% of year-to-date revenue, leaving menards.com with a 10.1% share. Pricing has moved in the opposite direction from revenue, with the average price up 11.4% across the period and rising a further 3.1% month-over-month to $19.94. That leaves the year-to-date average product price at $18.48, suggesting recent listings have skewed toward higher-priced items. The combination of firming prices and softening revenue points to volume pressure rather than discounting as the key dynamic to watch in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Durable on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Durable.
BY REVENUE
Durable sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 71K ratings on 3 channels, Durable averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.00
Price
$154K
Revenue
$39.00
Price
$109K
Revenue
$45.00
Price
$94K
Revenue
$69.00
Price
$69K
Revenue
$49.00
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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