GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to July 31, 2026, Durable — a brand of privately held, family-owned DURABLE Hunke & Jochheim GmbH & Co. KG — has seen revenue slip 2.4% over the measured period. Amazon dominates the brand's tracked footprint at 89.4% of year-to-date revenue, leaving menards.com with a 9.7% share. Pricing has moved in the opposite direction from sales, with the average price up 5.2% overall and reaching $19.85 in the most recent month, a 9.4% month-over-month increase. That sits above the period-wide average product price of $18.37, suggesting a gradual shift toward higher-value assortment or reduced discounting. The most recent month also showed a milder 1.9% revenue decline, hinting that the downward trend may be stabilizing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Durable on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Durable.
BY REVENUE
Durable sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 306K ratings on 2 channels, Durable averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 306K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$78.78
Price
$1.21M
Revenue
$16.99
Price
$329K
Revenue
$57.33
Price
$202K
Revenue
$49.00
Price
$195K
Revenue
$320.03
Price
$171K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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