PureEdge

PureEdge Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Menards and Home Depot, PureEdge maintains a closely balanced two-retailer footprint. Menards accounts for 54% of year-to-date revenue, with Home Depot close behind at 46%, leaving the brand without a single dominant retail partner. Revenue momentum has been positive in the most recent tracked period, rising 11.7% month over month and 4.3% overall across the May–July window. Pricing, however, has moved in the opposite direction, with the average selling price slipping to $13.53 — down 1.7% month over month and 16.6% over the tracked period — against a year-to-date average of $13.75. That combination of rising revenue and falling average price suggests growth is being driven by unit volume and a mix shift toward lower-priced items rather than premium positioning.