GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to July 31, 2026, Goodcook's sales are heavily concentrated in a single channel, with Amazon accounting for 97.2% of year-to-date revenue versus just 1.3% for acehardware.com. The brand's average product price sits at $16.65 across the tracked period, though pricing has trended downward. Between May and July 2026, average price fell 11.3% to $14.96, including a 5.9% month-over-month decline in the most recent period. That softer pricing coincided with stronger volume, as revenue grew 17.7% over the same three-month window and 15.7% month over month in the latest reading. The combination of falling prices and accelerating revenue suggests promotional activity is driving growth, while the near-total reliance on one channel remains the brand's most notable structural exposure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Goodcook on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goodcook.
BY REVIEW COUNT
Across 1.87M ratings on 2 channels, Goodcook averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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