Home Basics

Home Basics Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Amazon from January 1 to July 31, 2026, Home Basics — a brand of privately held HDS Trading Corp. — generated 98.5% of its year-to-date revenue through Home Depot, leaving just 1.5% attributable to Amazon. That concentration makes the brand's performance highly dependent on a single retail partner, with little diversification to cushion shifts in shelf placement or assortment. The average product price across the tracked period was $64.53, while the most recent monthly reading of $60.62 marked a 9.7% month-over-month increase and a 9.4% rise over the observed window. Revenue, however, moved in the opposite direction, falling 23.9% month over month and 2.4% across the May–July timeseries period, suggesting higher pricing has not offset softer unit demand. Top-selling items at Home Depot clustered tightly around a $107.98 price point, indicating that premium-priced SKUs sit well above the brand's overall average.