GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Amazon, Home Depot, and Ace Hardware, Dr. Earth's performance is heavily concentrated in a single retail partner. Lowes.com alone accounts for 57.3% of year-to-date revenue, more than double Amazon's 23.2% share, while homedepot.com (13.2%) and acehardware.com (6.3%) split the remainder. The brand's average product price sits at $16.27, though pricing has softened notably in recent months, declining 10.1% over the tracked timeseries window to $14.14. That discounting has not translated into volume gains, with revenue falling 25.5% month over month and 20.0% across the June–August period. Taken together, the data points to a brand facing simultaneous price and demand compression in a distribution footprint that leaves it exposed to shifts at one dominant retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dr. Earth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dr. Earth.
BY REVENUE
Dr. Earth sells 55% online and 45% offline. Online runs through 3 channels; offline through 2. Online share has moved from 47% in Apr to 71% in Aug.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 124K ratings on 4 channels, Dr. Earth averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 124K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.99
Price
$27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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