GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Ortho demonstrated strong momentum with revenue growing 115.1% over the tracked period. Amazon led as Ortho's top revenue channel with a 34.7% share, followed closely by Ace Hardware at 28.4% and Lowe's at 21.6%, showing a well-diversified retail presence. Notably, Home Depot captured only 6.7% of Ortho's revenue share, trailing significantly behind competitors like Menards at 8.6%. The brand maintained an average product price of $20.84, though pricing saw a 6.3% decline over the period, suggesting a competitive or promotional pricing strategy across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 127% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ortho on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ortho.
BY REVENUE
Ortho sells 44% online and 56% offline. Online runs through 3 retailers; offline through 3.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 6.7M ratings on 5 retailers, Ortho averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
