GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Designers Edge, a brand owned by privately held Southwire Company, LLC, generating measurable retail traction across two tracked offline channels. Ace Hardware locations account for the overwhelming majority of year-to-date revenue at 91.6%, while Home Depot stores contribute the remaining 8.4%. The brand's average product price sits at $56.31 year to date, though recent monthly readings came in higher at $64.99. Momentum has been building over the May through July 2026 window, with revenue climbing 66.0% month over month in the most recent period tracked. The concentration in a single dominant retail partner remains the defining feature of the brand's shelf presence, making distribution breadth the key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Designers Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Designers Edge.
BY REVENUE
Designers Edge sells 8% online and 92% offline. Online runs through 1 channel; offline through 1. Online share has moved from 21% in Mar to 0% in Jul.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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