GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store retail data from Grips Intelligence covering January 1 through July 31, 2026 across Lowe's and Ace Hardware, DeNova Detect — a brand of New Cosmos USA, a subsidiary of Tokyo-listed New Cosmos Electric (TSE: 6824) — shows a heavily concentrated distribution footprint. Lowes.com accounted for 92.5% of year-to-date revenue, leaving acehardware.com with just 7.5% and underscoring a significant dependence on a single retail partner. The brand's average product price sat at $101.03, positioning it firmly in the premium tier of its category. Momentum has weakened notably in recent months, with revenue falling 39.3% month-over-month and declining 43.2% across the May-to-July tracking window. Pricing, by contrast, held firm and edged up 1.0% over the same period to $101.58, suggesting the revenue decline stemmed from volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for DeNova Detect on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeNova Detect.
BY REVENUE
DeNova Detect sells 21% online and 79% offline. Online runs through 1 channel; offline through 2. Online share has moved from 10% in Mar to 7% in Jul.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 980 ratings on 2 channels, DeNova Detect averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 980 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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