GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026, DeNova Detect — a brand of New Cosmos USA, a subsidiary of New Cosmos Electric (TSE: 6824) — generated its sales across two retail channels: lowes.com and acehardware.com. Lowe's dominates the brand's footprint with a 90.8% share of year-to-date revenue, leaving Ace Hardware with the remaining 9.2%. The brand's average product price sits at $100.83, positioning it in the premium tier of its category. Momentum within the June–August 2026 window was volatile, with revenue climbing 35.1% month-over-month in the most recent period yet still down 17.9% overall across the quarter. Pricing softened modestly over the same stretch, easing 2.4% month-over-month to $99.19 and 1.6% across the full timeseries, suggesting mild promotional pressure rather than a structural repositioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DeNova Detect on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeNova Detect.
BY REVENUE
DeNova Detect sells 22% online and 78% offline. Online runs through 1 channel; offline through 2. Online share has moved from 36% in Apr to 5% in Aug.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 950 ratings on 2 channels, DeNova Detect averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 950 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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