GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards, Home Depot and Ace Hardware from January 1 to August 31, 2026, Delta — a brand under Masco Corporation (NYSE: MAS) — maintained an average product price of $97.12. Amazon accounted for the largest slice of revenue at 40.3%, making it the brand's single most important channel. Lowe's and Menards followed closely at 26.3% and 25.9% respectively, giving Delta a notably balanced three-way distribution base rather than reliance on one retailer. Home Depot (5.6%) and Ace Hardware (2.0%) rounded out the mix with comparatively marginal contributions. Over the June–August 2026 window, revenue climbed 4.2% while average price edged up just 0.2%, indicating growth driven by volume rather than pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Delta.
BY REVENUE
Delta sells 41% online and 59% offline. Online runs through 2 channels; offline through 3.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 2.2M ratings on 4 channels, Delta averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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