GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, menards.com, lowes.com, homedepot.com and acehardware.com, Delta — a brand under Masco Corporation (NYSE: MAS) — maintains a broad multi-retailer footprint with an average product price of $97.11. Amazon leads the mix at 40.3% of tracked revenue, while menards.com and lowes.com follow closely at 26.6% and 25.6% respectively, showing an unusually balanced split between marketplace and home-improvement retail. Home Depot and Ace Hardware round out the picture with far smaller shares of 5.5% and 2.0%. Revenue has slipped 3.3% over the tracked period, though the most recent month rebounded with 3.6% month-over-month growth. Pricing has softened alongside it, with the average price down 4.5% overall to $93.57 in the latest month, a 1.1% monthly decline that suggests continued promotional pressure across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Delta.
BY REVENUE
Delta sells 47% online and 53% offline. Online runs through 3 channels; offline through 3.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 3.03M ratings on 5 channels, Delta averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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