According to Grips Intelligence in-store data tracked across menards.com, acehardware.com and Amazon between January 1 and August 31, 2026, Decko shows a highly concentrated retail footprint, with Menards accounting for 95.9% of year-to-date revenue. Ace Hardware and Amazon trail far behind at just 2.1% and 2.0% respectively, leaving the brand heavily dependent on a single retail partner. Revenue has been under pressure, falling 10.0% month-over-month and 25.7% across the tracked period. At the same time, average selling price moved in the opposite direction, rising 9.8% to $12.35 against a period average of $11.76 — a signal that pricing gains have not offset volume softness. The brand, operated by privately held Decko Products, Inc., sees its top-selling Menards items priced well above that average, in the $52 to $70 range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Decko on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Decko.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis