Deflect-O

Deflect-O Market Overview

According to in-store data from Grips Intelligence, Deflect-O generated an average product price of $9.47 across tracked retailers between January and April 2026. The brand's revenue distribution is heavily concentrated, with acehardware.com commanding a dominant 89.3% share, followed by Newegg at 6.6% and homedepot.com at 4.1%. Despite this strong retail presence at Ace Hardware, Deflect-O experienced an overall revenue decline of 18.9% during the tracked period. On a positive note, the brand's average price increased 8.0% over the same timeframe, suggesting a shift toward higher-value product sales. This combination of rising prices and declining revenue points to a potentially contracting volume footprint worth monitoring in the months ahead.