Deflect-O

Deflect-O Market Overview

According to in-store data tracked by Grips Intelligence between January 1 and July 31, 2026 across acehardware.com, Newegg and homedepot.com, Deflect-O — a brand under Acacia Research Corporation (NASDAQ: ACTG) — shows a highly concentrated retail footprint. Ace Hardware alone accounts for 90.0% of year-to-date revenue, leaving Newegg at 5.6% and Home Depot at 4.5% as secondary contributors. The average selling price sits at $9.74, positioning the brand firmly in the value tier of its tracked assortment. Pricing has softened over the observed window, with the average price slipping 3.9% overall to $9.60 in the most recent month, a 3.4% month-over-month decline. Revenue has held broadly flat against that backdrop, ticking up 1.3% month-over-month while remaining down 0.9% across the tracked period, suggesting that unit momentum is offsetting price erosion rather than driving growth.