GRIPS CUSTOMERS & RESEARCH PARTNERS
CRAFTSMAN, a Stanley Black & Decker (NYSE: SWK) brand, generated an average product price of $55.30 across in-store sales tracked by Grips Intelligence from January 1 to July 31, 2026 at Lowe's, Amazon and Ace Hardware. Lowe's dominates the brand's distribution with 68.1% of year-to-date revenue share, well ahead of Amazon at 18.2% and acehardware.com at 13.7%. Momentum softened over the May–July window, with revenue falling 19.0% month-over-month and 12.4% overall across the period. Average selling price followed a similar path, easing 9.7% month-over-month to $55.37 and declining 5.2% across the quarter. The concentration in a single retail partner, combined with simultaneous revenue and price compression, suggests CRAFTSMAN's near-term performance is closely tied to seasonal demand patterns at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 28% online and 72% offline. Online runs through 2 channels; offline through 2.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 9.7M ratings on 3 channels, CRAFTSMAN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.99
Price
$820K
Revenue
$97.42
Price
$452K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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