GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com and lowes.com between January 1 and July 31, 2026, SKIL — a brand owned by Hong Kong-listed Chervon Holdings (HKG: 2285) — posted revenue growth of 16.8% over the tracked period. Amazon dominates the brand's channel mix at 66.1% of year-to-date revenue, with menards.com at 18.1% and lowes.com at 15.5%. The average product price sits at $68.70, having eased 1.8% across the period and slipping a further 0.5% month-over-month to $68.86. Momentum has cooled more recently, with the latest month adding just 1.8% versus the prior month. Taken together, the figures point to a brand growing on volume and channel concentration rather than pricing power, with Amazon exposure the key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SKIL on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for SKIL.
BY REVENUE
SKIL sells 70% online and 30% offline. Online runs through 2 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 1.27M ratings on 3 channels, SKIL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.74
Price
$393K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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