Truper

Truper Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Menards, Lowe's, Ace Hardware, and Amazon shows Truper, a brand of the privately held Mexican company Grupo Truper, generating the large majority of its tracked revenue at a single retailer, with menards.com accounting for 68.5% of the total. Lowe's follows at 16.5% and Ace Hardware at 13.1%, while Amazon contributes just 1.9%, underscoring how concentrated the brand's offline footprint remains. Average product price across the period sits at $48.25, though pricing has softened, declining 8.4% over the tracked window to $46.47 in the most recent month. Revenue has trended sharply lower, falling 23.9% month over month and 44.2% across the timeseries period from May through July 2026. That combination of price erosion and steep revenue decline, set against heavy reliance on one channel, is the clearest signal in the current dataset.