Home/Insights/Brands/Johnson LevelProduct Intelligence - 2026 YTD USA

Johnson Level

400K+

Products Sold, Jan to Jul 2026

1,100+

# Offline Stores

$22.75

Avg. Price

4.6

Avg. Rating

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Johnson Level Market Overview

Grips Intelligence in-store data tracked across Menards and Lowe's from January 1 to July 31, 2026 shows Johnson Level — a Hultafors Group brand under Investment AB Latour (Nasdaq Stockholm: LATO B) — holding a fairly balanced retail footprint, with menards.com accounting for 57.5% of year-to-date revenue and lowes.com the remaining 42.5%. The brand's average product price sat at $22.75 across the period, pointing to a portfolio weighted toward accessible price points despite a long tail of items running into the hundreds and low thousands of dollars. Revenue was essentially flat over the tracked window, slipping 0.2%, though the most recent month delivered a 6.5% month-over-month gain that suggests renewed momentum heading into the second half. Pricing moved more decisively, with the average selling price climbing 10.9% overall and jumping 18.1% month-over-month to $25.98. Taken together, the Grips Intelligence figures point to a brand defending revenue through higher realized prices rather than unit growth, with Menards remaining its most important shelf.

Revenue Share by Channel
Data covers Menards, Lowe's

Johnson Level's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 0% from May to Jul.

Monthly revenue

Indexed values, 0-100

Johnson Level's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.

Average price

Absolute values in $

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Johnson Level's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for Johnson Level on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

Johnson Level's channels

REVENUE SHARE

Revenue distribution across tracked channels for Johnson Level.

Channels by revenue share

Distribution in %

Johnson Level's online vs offline revenue split

BY REVENUE

Johnson Level sells 9% online and 91% offline. Online runs through 1 channel; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

9%

91%

Offline

Online channels

9%

Lowes.com

Offline channels

91%

Menards stores
Lowe's stores

Johnson Level's customer ratings

BY REVIEW COUNT

Across 55K ratings on 2 channels, Johnson Level averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 55K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Johnson Level

BY REVENUE

Lowe's
Lowe's
#1Johnson Level Aluminum 78-in 5 Vial Magnetic I-beam level

$66.88

Price

$263K

Revenue

#2Johnson Level Aluminum 7.5-in Measuring layout tool

$36.51

Price

$212K

Revenue

#3Johnson Level Aluminum 9-in 3 Vial Magnetic Torpedo level

$6.98

Price

$199K

Revenue

#4Johnson Level 800-ft Red 360-Degree Self-Leveling Rotary Laser Level

$829.00

Price

$177K

Revenue

#5Johnson Level 200-ft Green 360-Degree Self-Leveling Rotary Laser Level Kit

$1,816.25

Price

$169K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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