Grips Intelligence in-store data tracked across Menards and Lowe's from January 1 to July 31, 2026 shows Johnson Level — a Hultafors Group brand under Investment AB Latour (Nasdaq Stockholm: LATO B) — holding a fairly balanced retail footprint, with menards.com accounting for 57.5% of year-to-date revenue and lowes.com the remaining 42.5%. The brand's average product price sat at $22.75 across the period, pointing to a portfolio weighted toward accessible price points despite a long tail of items running into the hundreds and low thousands of dollars. Revenue was essentially flat over the tracked window, slipping 0.2%, though the most recent month delivered a 6.5% month-over-month gain that suggests renewed momentum heading into the second half. Pricing moved more decisively, with the average selling price climbing 10.9% overall and jumping 18.1% month-over-month to $25.98. Taken together, the Grips Intelligence figures point to a brand defending revenue through higher realized prices rather than unit growth, with Menards remaining its most important shelf.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Johnson Level on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Johnson Level.
BY REVENUE
Johnson Level sells 9% online and 91% offline. Online runs through 1 channel; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 55K ratings on 2 channels, Johnson Level averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,816.25
Price
$169K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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