GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across menards.com, lowes.com and Amazon from January 1 to July 31, 2026, Brutus holds an average product price of $13.09. Menards accounts for the largest slice of year-to-date revenue at 40.7%, followed closely by Lowe's at 33.8%, while Amazon contributes the remaining 25.5%. That distribution leaves the brand heavily dependent on two home-improvement retailers, which together drive nearly three-quarters of tracked sales. Momentum has softened over the May–July window, with revenue down 5.4% month over month and 6.2% across the period overall. Pricing has moved in the opposite direction, climbing 12.3% month over month to $14.72 and 19.4% over the timeseries, suggesting higher realized prices have not yet offset unit-level declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Brutus.
BY REVENUE
Brutus sells 26% online and 74% offline. Online runs through 1 channel; offline through 2.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 21K ratings on 3 channels, Brutus averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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